"If you want to be incrementally better, be competitive. If you want to be exponentially better, be cooperative." - Anonymous
Anyone who has ever started a business venture realizes that the idea born in the creative moment of solitude, quickly needs help in its implementation. Sometimes it's professional expertise, sometimes access to prospective customers, sometimes financing, and often a combination of these and many other "details". The key word is cooperation. Specifically, the ability to identify the right partners, defining the principles of cooperation and their everyday implementation.